Global brand Mars is recalling chocolate bars and other items in 55 countries including the UK.
Also included in the recall are Celebrations and Mini Mix.
Mars said on January 8 a customer found a red piece of plastic in a Snickers bar produced at their plant in Holland.
A spokesperson added: "This is an isolated incident.
"No other varieties of chocolate, pack formats or bar sizes are affected in the UK and no other best before dates or products manufactured at any other location are impacted."
The German dpa news agency, citing Mars in Germany, said the voluntary recall affects products produced early this year in the Netherlands.
Roel Govers, spokesman for Mars in the Netherlands, said the recall affects 55 countries.
It includes the UK, France, Belgium, Italy and Spain.
Mars said in a statement: "We want to avoid having consumers who bought one of the [affected] products consume them."
The Mars website was temporarily down this afternoon as thousands of chocolate lovers tried to access more information.
The Dutch food safety authority posted what it said was a Mars press release on its website, saying a piece of plastic had been found in a product that could lead to choking.
It listed affected products as Mars, Milky Way, Snickers, Celebrations and Mini Mix.
Products have with best-before dates ranging from June 19, 2016 to Jan. 8, 2017, according to German media.
It did not say what the total volume of the affected products was or what financial impact the recall would have.
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